HEATLESS CURLS: Revitalize & Restore Natural, Healthy Hair

Every strand of healthy hair is a living, breathing organism that regenerates and circulates regular blood flow through the surface of your head. If this were a MAGIC SCHOOL BUS episode, Ms. Frizzle would be transporting her hoard of students from inside the hair bulb and beyond, with their entry point at the hair shaft.

The global hair care industry is expected to generate $102 billion by 2024, at the rate that we are going. To the naked eye, we see the luscious locks blowing through the wind as a work of art or distress at the mere sight of it. Hair frames our face, and it's the first thing we see on a person. We spend hours and money in salons changing our mane's hair color, making sure the new change stays looking fresh and new.

Especially for curly hair, which, unlike straight hair, lacks moisture and dries out quicker, making it harder to manage. The brittleness and the lack of sebum (our hair's natural excretion oil that we produce) result from hygral fatigue. Your hair is tired and needs revitalization to stay alive and brand spanking new.

The hair follicle's shape influences hair curls and size, tending to be more oval and asymmetrical shaped, depending on genetics. Haircare for curly hair is treating your hair like cashmere. Over-shampooing your curly hair damages the cuticles to the core, stretching and stressing out the fragile locks until they lose the bounce, shine, and resilience.

Beware of frying your tresses! The capital reason why Heatless Curls even exist is that we want to beautify curly hair without the excess damage that curling wants to bring to your hair. It's well known that the more heat we lather unto our hair, the more the heat weighs on it, causing it to break. Instead of blowdrying, curly-haired girls like myself should throw away the brush immediately and say "sayonara" to the blowdryer. Air-drying is the way to go. The curling ribbon is the way to go. Think of it as the diffuser that allows us to maintain our natural curls while drying our damp and dry hair. And if you must blowdry, connect a diffuser to the blowdryer, in turn, to lessen the direct impact to the tendrils, creating less friction and frizz.

HEATLESS CURLS is the visionary step in the right direction, the ultimate beauty shop for the most beautiful head of curls, and best of all, the curls a-la-mode are heat-free and frizz controlled. With curling ribbons made out of 100% mulberry silk, twine those tresses around the silky smooth curling ribbon to whip it into shape.

HEATLESS CURLS’ online zine doesn’t reinvent the wheel. We break down the weak foundation and rebuild it, brick by brick, for the best kinds of beauty and hair looks that compliment your head of curls. Fashion is so much fun, and once you have the perfect ensemble put together, the do's style completes the look. I’m here to make you look smashing and groovy, baby.

Join us on this curly-haired journey to the heatless promise land!

XOXO